INSITE OOH Media Platform

The 2008-founded Egyptian satellite channel ON E, a part of the United Media Services network, has started a massive outdoor advertising campaign to promote its next social drama, Division of Justice. The launch demonstrates the channel's ongoing commitment to high-profile shows in Egypt's competitive drama market.
Produced by United Studios and starring Roshdy El Shamy, Khaled Kamal, Mohamed Gomaa, Enas Kamel, Donia Maher, Abed Anani, and Khaled Anwar. The 2026 production was written by Amin Gamal and directed by Ahmed Khaled. Eman El Assy is in charge of the ensemble cast. In order to create a cohesive front that visually conveys tension and confrontation, the ensemble is arranged in a compact, forward-facing arrangement on the billboards against a bright orange geometric background.

The main character is positioned in the center to create authority, and the other characters define the plot as being driven by layered conflict. The campaign conveys gravity and scale with powerful color blocking, graphic intensity, and concise premiere content. 
The billboards use a bright orange gradient background that makes an instant visual impression in order to draw attention. The series title "Division of Justice” is centered in crisp white Arabic font, while the ON logo is prominently shown on the left within a red triangular frame. Clear information is provided about the premiere, including the debut date and exclusive messaging.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about OOH campaigns.