Parallel to their ongoing OOH promotion for beach project AMWAJ, leading developer Sabbour/Al Ahly for Real Estate has launched a new outdoor campaign to announce a second project in the North Coast.

 Under the name of GAIA, the ads display the branding of the project,  based on conceptual elements that merge the Arabic, Mediterranean and  Egyptian cultures with colorful tajines, platanillos and the typical  blue doors from coastal towns.

The campaign started during the last  week of July and uses uni-poles, lightboxes, mega signs, double-decker  poles, billboards, and gate combinations on strategic locations across  the Greater Cairo.

SABBOUR launches new project in the North Coast-00SABBOUR launches new project in the North Coast-01
SABBOUR launches new project in the North Coast-00SABBOUR launches new project in the North Coast-01

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