Less than a month after the campaign release, Egyptian developer Palm Hills has started to evolve the artwork and messaging for beach project Hacienda West. Keeping the same images of an empty beach under sunny skies, the ads now include varied female models chilling and looking at the horizon. Additional messages now define the project conceptually with messages like “Charming Beach”, “Distinctive Designs” and “Exceptional Moods”. The upgrade has been released towards the end of July and can be seen on uni-poles, mega signs, double-decker poles, and serial combinations across the Greater Cairo.
