Less than a month after the campaign release, Egyptian developer Palm Hills has started to evolve the artwork and messaging for beach project Hacienda West.

 Keeping the same images of an empty beach under sunny skies, the ads  now include varied female models chilling and looking at the horizon.  Additional messages now define the project conceptually with messages  like “Charming Beach”, “Distinctive Designs” and “Exceptional Moods”.

 The upgrade has been released towards the end of July and can be seen  on uni-poles, mega signs, double-decker poles, and serial combinations  across the Greater Cairo.

Palm Hills upgrades artwork for Hacienda West-00Palm Hills upgrades artwork for Hacienda West-01
Palm Hills upgrades artwork for Hacienda West-00Palm Hills upgrades artwork for Hacienda West-01

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