As the new school year gets closer, Arab Academy has returned to the billboards of Greater Cairo once again to call for admissions. With partitioned ads just like last year’s campaign, this time the educational institution has focused their marketing campaign on their Dokki campus, with images and ad copy that informs viewers of the variety of academic diplomas. The campaign started during the second week of July and uses uni-poles, lightboxes, T-Poles, and flags on selected locations across the Greater Cairo
