INSITE OOH Media Platform

Yes, Centrada, the West Cairo developer tycoon, is back with yet another project: Centrada Plaza, which was matched by a DOOH campaign of enormous proportions. The campaign featured locations all over West Cairo, including locations on the 26th of July Axis and Waslet Dahshur Road. All key locations that helped reach the intended audience perfectly.

The visuals rely on a simple but striking approach, beginning with the most towering feature of the visuals: the impossible-to-miss bright red, commanding attention immediately and conveying a sense of power to the intended audience efficiently. As for the typography, they let the name of the project take center stage with all of the previous projects at the bottom of the visual, showcasing their strong run in projects that will surely be continued by the launch of Centrada Plaza.

Centrada Plaza’s DOOH campaign turns ordinary commutes into brand experiences by occupying high-traffic screens across West Cairo. The bold red visuals and clear project names ensure that the developer’s presence is impossible to miss, reinforcing its strong portfolio while announcing its latest addition. The campaign proves that sometimes simplicity is key, especially in a project and DOOH campaign of this magnitude.