University of Canada has hit the roads of Greater Cairo as the first step of their marketing strategy with an OOH branding campaign. The new institution has launched an outdoor campaign with ads that display the coat of arms (logo) and colors of the educational institution – red and white like the Canadian flag –, with no slogans or superfluous ad copy. Only text in the ads is the mane and hotline of the university. Launched during the first half of July, the campaign uses uni-poles, lightboxes, double-decker poles, mega signs, T-Poles, and billboards across the Greater Cairo
