Leading mega project SARAI from MNHD has released an OOH campaign to announce the new home units in Cavana Lakes. Following the latest development with S-Villas and Croons Condos, the developer is now promoting their resort-style homes. The new ads display wavy-like artwork over images of vast crystal waters, along ad copy that describes the new phase as “Cairo’s resort homes”. The campaign started during the first half of July and used a wide variety of OOH types and sizes with strategic combinations and serials of great visibility.