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The global popular musical WICKED has officially arrived in the UAE, bringing the untold story of Oz’s iconic figures to the audience. This beloved musical show follows the incredible journey of two remarkable young women whose lives intersect in ways through a relationship between the beautiful and widely admired Glinda and the brilliant, yet deeply misunderstood Elphaba, who is defined by her striking emerald-green skin and a fierce spirit. As the show marks its arrival in the Emirates, it continues to prove why it remains the world’s most popular musical, captivating theatergoers with its themes of friendship and courage.

Dubai digital screens announce Wicked the Musical, which makes its historic debut in the UAE at the Dubai Opera from January 28 to February 15, 2026, bringing the untold story of the Witches, showcased in spectacular sets and costumes

The advertisement skillfully inspires young and old to attend the musical show through its engaging visuals and high-entertainment appeal, which creates excitement 

The musical event is presented by Dubai Opera and Broadway Entertainment Group, and has been rolled out on digital screens in the second week of January.