Kayan’s New Direction Lights up Greater Cairo's Billboards
Kayan Investments isn’t new to real estate, but it has been quiet on the streets for a while. After its last big out-of-home push in 2023, the developer has stayed mostly off billboards, until now, coming out with a new direction!
At first glance, the message is straightforward: 2% down payment, up to 120 months in equal installments. Visually, the campaign sticks to one clean system across all the boards. The layout barely changes from one placement to the next as its the same structure, same balance, same hierarchy. The top half carries the project names in colored blocks, while the bottom half stays dark and simple, making the numbers stand out.
The color choices follow the same logic. Deep blues and dark tones dominate the background, while each project gets its own color accent. And then there are the names that do more work than they seem at first.
Instead of pushing one project and letting the rest disappear, Kayan lines up all its developments side by side: HUB 22, The Location, HUB 44, and K Business Park. Each one gets equal space, getting a quick snapshot of everything Kayan has on the ground right now.
For additional information about Kayan’s campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.
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