Al Borg, One-Stop Lab Hits Billboards with a High-Visibility OOH Launch
Al Borg Laboratories returns to expand its presence in outdoor spaces, declaring high diagnostic services accessible and straightforward for everyone
Al Borg Lab&Scan has made a vibrant move with its latest OOH campaign. Taking over key streets in Cairo with a series of expansive billboards that combine high contrast with a clear, patient-centric message
The campaign utilizes a strategic mix of various OOH formats to capture the attention of passersby, while also securing placements in high-traffic zones, including Mehwar, Suez Road, and the Ring Road, to ensure peak visibility, where a series of repetitive, bright yellow poles create a "brand awareness" that is impossible to miss
Additionally, the campaign's Core Message highlights the brand's unique value proposition: "lab and scans in one place" (تحاليل وأشعة فى مكان واحد), highlighting Direct Call to Action: 19911 hotline, By highlighting various branches, such as Nasr City, New Cairo, Maadi, and Sheikh Zayed City, the ads drive audiences to their growing network, which caters to the demand for healthcare services and radiology under one roof.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the Medical Centers' campaigns.
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