A new OOH campaign from real estate developer Ibn Sina has hit the roads this month to announce the launch of the new Plateau Villas at their beach project Cecilia Lagoons in the North Coast. The ads feature images of the project under sunny skies, with ad copy in pidgin English that informs viewers “Now in North Coast launching Plateau Villas”. Using uni-poles, billboards and some double-decker poles, the campaign started at the beginning of July and can be seen on selected locations across the Greater Cairo.
