Ibn Sina promotes Cecilia with outdoor campaign

A new OOH campaign from real estate developer Ibn Sina  has hit the roads this month to announce the launch of the new Plateau  Villas at their beach project Cecilia Lagoons in the North Coast.

The ads feature images of the project under sunny skies, with ad copy in  pidgin English that informs viewers “Now in North Coast launching  Plateau Villas”.

Using uni-poles, billboards and some double-decker  poles, the campaign started at the beginning of July and can be seen on  selected locations across the Greater Cairo.