Egyptian developer Arabia Holding has brought back to the billboards their latest project Sun Capital with new messaging and artwork. Keeping up the luxury definition of their previous campaign back in February, the new ads feature a variety of images with messages like “High on views” and “High on accessibility” – a way of defining the main features of the project. Supplementary ad copy provides information about the payment conditions and includes the developer’s hotline. The campaign started at the beginning of July and uses uni-poles, gates, double-decker poles, lightboxes, and serial combinations on the major roads of Greater Cairo.
