Sun Capital reappears with “high” OOH campaign

Egyptian developer Arabia Holding has brought back to the billboards their latest project Sun Capital with new messaging and artwork.

Keeping up the luxury definition of their previous campaign back in February,  the new ads feature a variety of images with messages like “High on  views” and “High on accessibility” – a way of defining the main features  of the project. Supplementary ad copy provides information about the  payment conditions and includes the developer’s hotline.

The  campaign started at the beginning of July and uses uni-poles, gates,  double-decker poles, lightboxes, and serial combinations on the major  roads of Greater Cairo.