Dairy manufacturer Juhayna is back on the roads of Greater Cairo with a new OOH campaign full of creativity for its leading juice brand “Classics”.
Repeating the die-cuts of their April campaign for mothers, the new ads display the varied flavors and blends of the packed juice, under the slogan “If you feel dry, refresh and drink Juhayna juice”.
The campaign was launched during the first week of July and can be seen on uni-poles, double-decker poles, gates, billboards, lightboxes, and T-Poles in various locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Juhayna Food Industries
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | T-pole
Region: North Africa
Tags: Egyptian Brand | Summer Campaign
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