Real estate developer Mena Group is keeping a busy schedule on the roads of Greater Cairo. Further to their ongoing outdoor campaign for City Central, the developer has launched a new campaign to present EKO, their latest project in the North Coast. The ads feature images of a vast blue sea at bird’s eye view, with the slogan “Lost in a world of your own”. Unfortunately, the attempts at creativity with different font sizes make the ad copy difficult to read, and viewers can’t find the name of the project in the ads – so stay tuned for a fast campaign upgrade! The new campaign started during the first week of July and uses billboards, uni-poles, gates and serials across the Greater Cairo.
