Real estate developer Mena Group is keeping a busy schedule on the roads of Greater Cairo. Further to their ongoing outdoor campaign for City Central, the developer has launched a new campaign to present EKO, their latest project in the North Coast.

 The ads feature images of a vast blue sea at bird’s eye view, with the  slogan “Lost in a world of your own”. Unfortunately, the attempts at  creativity with different font sizes make the ad copy difficult to read,  and viewers can’t find the name of the project in the ads – so stay  tuned for a fast campaign upgrade!

The new campaign started during  the first week of July and uses billboards, uni-poles, gates and serials  across the Greater Cairo.

Mena Group presents new beach project with OOH-00Mena Group presents new beach project with OOH-01
Mena Group presents new beach project with OOH-00Mena Group presents new beach project with OOH-01

Campaign Credits

Industry: Real Estate

Brand: EKO

Advertiser: Mena Group

OOH Size: Billboard | Gate | Large uni-pole | Serial

Country: Egypt

Region: North Africa

Tags: Al Sahel | Product Launch

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