Sorouh brings Entrada back to the billboards

Real estate developer Sorouh has re-launched the OOH promotion of Entrada, their latest project in the New Administrative Capital of Egypt.

 With the new (movie-reminiscent) slogan “As good as it gets” over  solid-color backgrounds, the new campaign features a different art  direction that focuses on quality of life to present the main features  of the project in a conceptual way.

The new campaign was launched  during the first week of July with uni-poles, billboards, double-decker  poles, and gate combinations across the Greater Cairo.