Real estate developer Sorouh has re-launched the OOH promotion of Entrada, their latest project in the New Administrative Capital of Egypt.
With the new (movie-reminiscent) slogan “As good as it gets” over solid-color backgrounds, the new campaign features a different art direction that focuses on quality of life to present the main features of the project in a conceptual way.
The new campaign was launched during the first week of July with uni-poles, billboards, double-decker poles, and gate combinations across the Greater Cairo.
Industry: Real Estate
Advertiser: Sorouh Developments
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: New Administrative Capital | Product Launch
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