Real estate developer Sorouh has re-launched the OOH promotion of Entrada, their latest project in the New Administrative Capital of Egypt. With the new (movie-reminiscent) slogan “As good as it gets” over solid-color backgrounds, the new campaign features a different art direction that focuses on quality of life to present the main features of the project in a conceptual way. The new campaign was launched during the first week of July with uni-poles, billboards, double-decker poles, and gate combinations across the Greater Cairo.
