Following their recent OOH branding campaign, real estate developer Marseilia Group has switched the focus of their outdoor strategy to their latest development in the North Coast. The new ads combine images of the project with the crystal waters of the Mediterranean to announce the launch of Phase 3 at Marseilia Beach 4. The ad copy links to the previous branding campaign slogan of “20 years expertise. 100 years accomplishments”, and include the location of the project as well as the developer’s hotline. The campaign was launched during the first week of July with billboards, uni-poles, double-decker poles, and gates on selected locations across the Greater Cairo.
