Real estate developer Pyramids and tycoon partner Sabbour have launched a new OOH campaign to announce the take-off of Phase 2 for their project La Capitale in the New Administrative Capital of Egypt.
With the teaser slogan “Phase 2 launching soon”, the ads display new abstract images under the branding colors of the developer, with supplementary ad copy that reminds viewers of the payment conditions and warn them, “Don’t miss it again”.
The new ads hit the roads during the first week of July and use a wide variety of OOH types and sizes on the major roads of Greater Cairo.
Industry: Real Estate
Brand: La Capitale
Advertiser: Sabbour | Pyramids Developments
OOH Size: Billboard | Double-decker Pole | Flag | Gate | Large uni-pole | Lightbox | Mega-Sign | Serial | Uni-Pole
Region: North Africa
Tags: Campaign Upgrade | New Administrative Capital | Product Launch
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