Egyptian developer OUD has just evolved the artwork and messaging of their latest OOH campaign for upcoming project AZADIR in New Cairo.

 The new ads focus strongly on the conceptual slogan “A distinct  society, when you enjoy life”, and display varied images of details of  the home units, as well as people enjoying a healthy lifestyle. Green  spaces, elegant architecture and Arabic mosaics merge to highlight the  main selling points of the project.

The upgraded campaign was  released at the beginning of July and use uni-poles, double-decker  poles, billboards, and lightboxes in strategic locations of great  visibility across the Greater Cairo.

OUD develops conceptual messaging for AZADIR-00OUD develops conceptual messaging for AZADIR-01
OUD develops conceptual messaging for AZADIR-00OUD develops conceptual messaging for AZADIR-01

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