Egyptian developer OUD has just evolved the artwork and messaging of their latest OOH campaign for upcoming project AZADIR in New Cairo. The new ads focus strongly on the conceptual slogan “A distinct society, when you enjoy life”, and display varied images of details of the home units, as well as people enjoying a healthy lifestyle. Green spaces, elegant architecture and Arabic mosaics merge to highlight the main selling points of the project. The upgraded campaign was released at the beginning of July and use uni-poles, double-decker poles, billboards, and lightboxes in strategic locations of great visibility across the Greater Cairo.
