Egyptian developer OUD has just evolved the artwork and messaging of their latest OOH campaign for upcoming project AZADIR in New Cairo.

 The new ads focus strongly on the conceptual slogan “A distinct  society, when you enjoy life”, and display varied images of details of  the home units, as well as people enjoying a healthy lifestyle. Green  spaces, elegant architecture and Arabic mosaics merge to highlight the  main selling points of the project.

The upgraded campaign was  released at the beginning of July and use uni-poles, double-decker  poles, billboards, and lightboxes in strategic locations of great  visibility across the Greater Cairo.

OUD develops conceptual messaging for AZADIR-00OUD develops conceptual messaging for AZADIR-01
OUD develops conceptual messaging for AZADIR-00OUD develops conceptual messaging for AZADIR-01

Campaign Credits

Industry: Real Estate

Brand: AZADIR

Advertiser: OUD

OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Uni-Pole

OOH Agency: OUTSITE OOH Media Agency | ART Line Outdoor Advertising

[{"id":3,"name":"OUTSITE OOH Media Agency","slug":"outsite-ooh-media-agency","desc":"OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning as the biggest market in the MENA Region\r\nGreater Cairo offers brands a fertile landscape to raise awareness about their company, their products, and their initiatives. OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning.\r\nWe are a modern think-tank focused on delivering performance-based outdoor campaigns that will maximize your results and inspire action from your target audience.\r\n\r\nhttp:\/\/outsiteooh.com","counter":262,"created_at":"2019-02-22 14:33:36","updated_at":"2019-09-19 13:35:42","deleted_at":null,"is_active":1},{"id":4,"name":"ART Line Outdoor Advertising","slug":"art-line-outdoor-advertising","desc":"Since outdoor advertising was relying on outstanding talents, and the manual process, we started in 1997 our story developing campaign after another, working hard to emphasis our customers\u2019 brands using our creativity. Moreover, we are talented in managing your marketing campaigns, and business sustainability within a very changing market, and competitive landscape, it doesn\u2019t matter how you talk, all that matters what you can achieve.\r\n\r\nhttp:\/\/artlineadv.com","counter":145,"created_at":"2019-02-22 14:46:52","updated_at":"2019-09-19 06:57:10","deleted_at":null,"is_active":1}] [{"id":3,"name":"OUTSITE OOH Media Agency","slug":"outsite-ooh-media-agency","desc":"OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning as the biggest market in the MENA Region\r\nGreater Cairo offers brands a fertile landscape to raise awareness about their company, their products, and their initiatives. OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning.\r\nWe are a modern think-tank focused on delivering performance-based outdoor campaigns that will maximize your results and inspire action from your target audience.\r\n\r\nhttp:\/\/outsiteooh.com","counter":262,"created_at":"2019-02-22 14:33:36","updated_at":"2019-09-19 13:35:42","deleted_at":null,"is_active":1,"pivot":{"article_id":1314,"agency_id":3}},{"id":4,"name":"ART Line Outdoor Advertising","slug":"art-line-outdoor-advertising","desc":"Since outdoor advertising was relying on outstanding talents, and the manual process, we started in 1997 our story developing campaign after another, working hard to emphasis our customers\u2019 brands using our creativity. Moreover, we are talented in managing your marketing campaigns, and business sustainability within a very changing market, and competitive landscape, it doesn\u2019t matter how you talk, all that matters what you can achieve.\r\n\r\nhttp:\/\/artlineadv.com","counter":145,"created_at":"2019-02-22 14:46:52","updated_at":"2019-09-19 06:57:10","deleted_at":null,"is_active":1,"pivot":{"article_id":1314,"agency_id":4}}]

Country: Egypt

Region: North Africa

Tags: Campaign Upgrade | New Cairo | Oriental Weavers Group

Your OOH Market Intelligence, is ready to provide specific campaign insights

Back To Top Arrow