Oniro’s Choco Cookies Hit OOH Scene for Your Sweet-Tooth Cravings
Edita Food Industries, one of the main players in the Egyptian packaged snack food market, has launched a new Out-of-Home campaign for its Oniro Choco cookies across Greater Cairo, over high-traffic locations, to reinforce brand awareness
Oniro, vanilla, and chocolate cookies' latest OOH campaign maintains its strong presence and growth, featuring prominent billboards, highlighted Oniro brand name"& شوكو كوكيز.." in bold. prominently focused on the Oniro Cookie packing, visually communicating the flavor and texture of the cookies filled with chocolate and vanilla cream.
The campaign chose the Ring Road as a major highway and the 6th of October bridge, which connects Downtown Cairo and Giza, to ensure massive daily exposure and brand awareness for all passing. Moreover, the ad's bright, contrasting colors and large fonts ensure the clear branding and reinforce market share as a powerful platform for sparking spontaneous awareness and driving action
It's noteworthy that the Egyptian F&B market is continually revitalized, transforming every billboard into a dynamic arena that compels competition among rivals
For more information about the types, locations, budgets, media plans, and other details of the campaign, check out MOOH, the out-of-home intelligence data provider located in Cairo and Dubai.
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