A new outdoor campaign from real estate company Castle Development has hit the roads of Greater Cairo to announce the upcoming launch of residential project “Castle Landmark” in the New Administrative Capital. With ad copy that promises “more space for a better life”, the ads display images of people from different ages in vast (and very) green spaces. The teaser slogan “Launching soon” encourages us to believe that the campaign will evolve soon to reveal more details of the upcoming project. The campaign appeared on the major roads of the city roads with uni-poles, double-decker poles, and mega signs.
