Financial institution Arab Bank is back on the roads with a new OOH campaign that promotes several of their financial products.

 With varied ads that feature different banking solutions, the campaign  includes several messages to match the multiple products that are  displayed over original artwork, along ad copy with the main selling  points.

The campaign started during the first week of July and uses  uni-poles, double-decker poles and gates on selected locations across  Greater Cairo.

The Art & Science of OOH

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