INSITE OOH Media Platform

Step into a cultural journey that marks Sheikh Zayed’s life and the story of the UAE. The Zayed National Museum, throughout the UAE’s D/OOH spaces, welcomes everyone to enjoy a fascinating learning experience. It tells the story of the late Sheikh Zayed bin Sultan Al Nahyan, how he brought the United Arab Emirates together, and explores the country’s deep history of 300,000 years and its relationship with the rest of the world.

The billboard’s visuals show a family dressed in traditional Emirati attire, standing inside a museum hall, looking at a digital display. In addition to exhibiting setup signals that the museum will offer interactive, modern storytelling experiences, not just static artifacts. Moreover, the bilingual text of “Zayed National Museum,” “متحف زايد الوطني.” The National Museum opens its doors on 3rd December 2025 and encourages visitors to book their tickets through the museum’s website to discover 300,000 years of the UAE’s history.

The campaign appeared across the UAE’s streets in the first week of December, and the strategy focuses on positioning the Zayed National Museum as a leading cultural landmark long before its official opening, thereby strengthening the deep emotional bond between the audience and the legacy of the late Sheikh Zayed. This ensures the museum is seen not just as an institution but as the living core of the nation’s history.