Egypt’s leading QSR brand Cook Door is back on the billboards with a new offer that will satisfy the hungriest Egyptian appetites. Over red branded backgrounds that mix varied gradients, the ad copy offers viewers “Buy 2. Get 1 free” when buying any two sandwiches from the Egyptian fast-food restaurant. In the middle of the ads, a tag line surrounded by megaphones clamors in bright, bold font “an offer you cannot miss”. The campaign was launched in the middle of September and uses uni-poles, double-decker poles that combine branding billboards and mega-signs across Greater Cairo.
