e& Money Offers 3 Free Global Transfers for Everyone on UAE Billboards
After showcasing the best exchange rates with e& money, the UAE-based digital wallet and mobile payment platform is now back with an OOH campaign throughout the UAE, grabbing audience attention to experience fast, secure, and fee-free international transfers with your first three global transactions on e& money.
The billboards feature the bilingual new offer tagline written in white bold typography, “Enjoy 3 free global transfers to all destinations,” “استمتع بثلاث تحويلات مجانية دولية الى اي مكان”, and the e& money logo placed on both ends, to improve visibility from a distance to the commuters. All against a large red background, which is the signature colour of e&. The digital services platform offers removing the transfer fee for the first three transactions to get people to try the app, make switching from traditional money-transfer methods easier, and show that it’s an affordable and convenient option for sending money abroad.
The billboard is placed on a bridge over a major highway in the fourth week of November, ensuring maximum visibility for commuters. Besides, the campaign uses simplicity and bold clarity to ensure the message is readable in seconds, and perfect for a high-speed traffic environment.
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