“Dreams” By Bottega Veneta Featuring Jacob Elordi Now Graces Billboards
In a quiet moment between thought and reality, Bottega Veneta captures the stillness where dreams begin. Following its previous appearance last February, the Italian Milan-based luxury fashion house has returned with a fresh OOH campaign throughout Dubai billboards, featuring the renowned Australian actor Jacob Elordi.
The “What Are Dreams” campaign is an artistic, introspective one, starring Jacob Elordi, that explores the mystery of dreams, the subconscious, and the emotional spaces that exist between reality and imagination, shot entirely in black and white. The billboard uses a black-and-white photograph featuring the actor lying on a sofa in a relaxed, introspective position, creating a sense of drifting between consciousness and the subconscious. The photo featured against the brand’s name, “BOTTEGA VENETA,” placed centrally, large, and clean.
The billboard transcends typical fashion advertising, as it sells atmosphere, emotion, and philosophy. This time, Bottega Veneta positions itself next to art, not retail; just like the full campaign, the billboard looks like gallery photography, not a clothing commercial. The campaign has been placed across Dubai OOH spaces in the third week of November.
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