Just in time for the summer holidays, tycoon developer Sabbour/Al Ahly for Real Estate has re-launched their OOH campaign for beach project AMWAJ. With conceptual artwork that resembles renowned SM platform Instagram, the ads invite viewers to enjoy “Moments today. Memories tomorrow”, with varied images of crystal blue waters and sunny skies. The beach project reappeared on the roads of Greater Cairo during the last week of June and spreads on the major roads with uni-poles and gates.
