Medical laboratory Al Borg is back on the roads of Greater Cairo with a new OOH campaign that reinforces the company’s branding and offers a special promotion. With colorful artwork and ad copy that praises accuracy and commitment as the brand’s top values, the campaign also offers a special discount on thyroid tests, stressing the importance of the gland as “the body balance”. The campaign appeared at the beginning of July and can be seen on uni-poles, double-decker poles, billboards, lightboxes, T-Poles, mega signs, and flags across the Greater Cairo.
