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The prominent display of Homzmart's name alongside ‘Valu’ logo on digital screens emphasizes high-value furniture and home goods purchases, making them more accessible to the mass market through flexible financing, as Valu is a leading consumer finance company in Egypt offering "Buy-Now-Pay-Later" services.

Homzmart's eye-catching digital screen advertisements placed on major roads combine e-commerce strategies with high-impact outdoor media. The images shown highlight one such installation, emphasizing the brand's focus on visibility in busy areas. Additionally, the use of large-format digital out-of-home screens is a powerful choice in their overall marketing strategy, marrying the online world with a prominent, lively presence.

Furthermore, the advertisement targets the mass consumer market and middle- to upper-class audiences who spend a lot of time navigating Cairo's extensive road network. By placing screens on key arteries, including Nasr City, 6th of October Bridge, Zamalek, Dahshur, and Ring Road. 

To learn more about Homzmart's OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards