Arab Bank OOH Campaign: Where Reaching Is Only the Start
Arab Bank, one of the largest financial institutions in the Middle East, has secured its spot among the OOH campaigns in Greater Cairo, reinforcing its presence by highlighting easy access, confidence-building, and managing the start of every success story with a single step.
The billboards display various images of individuals working on pursuing their objectives, each accompanied by a unique tagline conveying ambition, progress, and professionalism, such as a female artist painting calligraphic artwork, emphasizing her command over success, with the tagline “Final Touches” above the image; and a professional chef adding his final touch to a recipe, evoking passion and sophistication, with the tagline “Taste of Passion.” All the billboards feature the campaign’s Arabic slogan that says, “This is where the story begins.”
In addition to the billboard features a clean blue gradient background, aligning with Arab Bank’s corporate identity. Under the bilingual identity at the top center, a tagline says, “Easy access,” alongside the bank’s website and social media accounts on the right below.
The strategy’s purpose is to reinforce trust, recognition, and visibility for Arab Bank, communicate simplicity and accessibility as the bank’s core promise, and bring the emotional and aspirational layer of the campaign. The slogan of the campaign conveys a starting point, suggesting that Arab Bank is the foundation for the customer’s future plans.
To learn more about Arab Bank’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
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