New Egyptian developer AKAM has once again evolved the outdoor campaign for their first project Scenario in the New Administrative Capital. Following the recent campaign upgrade during June, the new ads feature full images of the project under dusk skies, with the scene’s curtains fully open. The new ad copy leaves behind the conceptual selling points of the development, to focus on the specific payment terms, and add the name of “EDREES Innovation” as new partner in the project. The new campaign appeared on the roads during the first week of July and use a large variety of OOH types of large format on the major roads of Greater Cairo.
