INSITE OOH Media Platform

Making a noticeable comeback to the outdoor advertising scene after a significant period of absence, Roberto Coin is now illuminating Dubai’s roadways. features on the digital screen execution that beautifully reflect the exquisite Italian fine jewelry. 

Displayed on the prominent digital structure, invites passersby into the world of precious jewelry, showcasing an elegant set against a warm and romantic scene, focusing on its global ambassador, Dakota Johnson, who represents the brand’s elegance with her frank and charming beauty, creating quiet luxury, speaking to audiences who appreciate beauty

Worth noting that this recent OOH campaign, celebrating Roberto Coin’s return to the outdoor scene, spearheaded by Dakota Johnson, elevates the digital screen execution, portraying the star in scenes set against the breathtaking backdrop of Venice, "The Art of Dreaming," showcasing pieces from iconic collections like Love in Verona and Venetian Princess. This romantic choice links the brand's distinguished Italian heritage with the actress's elegance. 

Roberto Coin campaign adorned Dubai’s digital screens in the second week of November

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