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H&M & Elyanna decided to give us the collaboration we didn't know we needed! From cozy puffers to sleek black coats, H&M, the giant fashion retailer, showcases its Winter 2025 fashion push on D/OOH spaces throughout Dubai, spotlighting key outerwear pieces from the season’s collection, featuring the talented Palestinian singer, Elyanna.

The billboard displays two distinct portrayals of Elyanna: one in an olive-green puffer jacket that radiates warmth and casual comfort, with her pose highlighting the essential role of outerwear during winter. And another in a sleek black coat, offering a more polished, timeless, and urban winter look. This contrast in the two outfits highlights the diversity of H&M's winter lineup, spanning from cozy, athletic puffer jackets and outerwear to sophisticated, elongated coats.

The campaign appeared on Dubai’s busy roads in the second week of November, positioning itself as a brand offering trend-driven winter essentials supported by a popular cultural figure who resonates strongly with the market, targeting young adults, especially Gen Z and Millennials, and fashion-conscious women seeking everyday winterwear.