INSITE OOH Media Platform

Cairo’s out-of-home scene is currently dominated by the vibrant colors of Amazon, signaling the return of its biggest promotion yet. The familiar visuals announcing the spectacular 11.11 Sale, which will run from November 7th through the 12th, promise consumers the hottest deals of the month.

Effectively utilizes direct messaging to capture attention, displaying "11.11 Sale” and the box with the regional domain "amazon.eg". The campaign utilizes high-traffic locations to promote the annual big sales event that is tied to the global 11.11 shopping period, driving engagement and leading shoppers to the Amazon platform.

The billboards feature a wide array of products spanning various categories, appealing to diverse consumer needs. Furthermore, the advertisement highlights additional benefits through strategic partnerships, specifically revealing more savings opportunities with major institutions like ADIB Bank, QNB, bebasata, Bank of Alexandria, Valu, and others.

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