INSITE OOH Media Platform

The 2025 Abu Dhabi International Boat Show, the greatest annual marine industry exhibition in the MENA region, launches its campaign throughout Dubai’s OOH scene, organized by the ADNEC Group, a Modon company, which makes it one of the most professionally managed and internationally recognised marine events in the Middle East.

The Abu Dhabi International Boat Show (ADIBS) 2025 has appeared in Dubai’s streets in the second week of November, positioning itself as the greatest marine show in the MENA region. It will host a dazzling showcase of the latest in boating, luxurious yachts, marine products, fishing gear, water sports equipment, and marine innovation from 20th to 23rd Nov 2025, on Marina Hall, ADNEC Centre, Abu Dhabi. Also, it brings all global and regional brands in one event, featuring luxury lifestyles, high-tech marine products, and live on-water demonstrations. 

The billboard displays a stunning marina sunset view with golden light reflecting on the water, a large yacht close-up, and the iconic Abu Dhabi skyline. In addition to featuring the event’s logo and name shown clearly on the hoarding next to the “Organised by ADNEC Group” icon, the bold bilingual tagline “The Greatest Marine Show in the Region”, “اكبر معرض بحري في المنطقة”, paired with the bilingual call-to-action down below, “Buy Your Tickets Now” from the website “adibs.ae.” 

The campaign’s entire visual frames ADIBS as a premium, international, flagship marine event, and a cosmopolitan Abu Dhabi experience. It also speaks to all marine professionals, boat manufacturers & traders, families, and marine lifestyle enthusiasts.