Leading French telecom Orange has launched a new OOH campaign, reigniting the promotion of their 4G network that has recently been upgraded to 4G+.

 Over the operator’s regular branded black backgrounds, the artwork  features a big “4G+” with  ad copy that informs viewers that the telecom  offers “the fastest network” in Egyptian soil.

The campaign started  before the start of July and uses a wide range of OOH types and sizes,  as well as strategic combinations on the major roads of Greater Cairo.

Orange upgrades network to 4G+-00Orange upgrades network to 4G+-01
Orange upgrades network to 4G+-00Orange upgrades network to 4G+-01

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