Leading French telecom Orange has launched a new OOH campaign, reigniting the promotion of their 4G network that has recently been upgraded to 4G+.
Over the operator’s regular branded black backgrounds, the artwork features a big “4G+” with ad copy that informs viewers that the telecom offers “the fastest network” in Egyptian soil.
The campaign started before the start of July and uses a wide range of OOH types and sizes, as well as strategic combinations on the major roads of Greater Cairo.
Industry: Communication
Brand: Orange
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | T-pole
Country: Egypt
Region: North Africa
Tags: 4G | Campaign Upgrade | Global Brand
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