Leading French telecom Orange has launched a new OOH campaign, reigniting the promotion of their 4G network that has recently been upgraded to 4G+. Over the operator’s regular branded black backgrounds, the artwork features a big “4G+” with ad copy that informs viewers that the telecom offers “the fastest network” in Egyptian soil. The campaign started before the start of July and uses a wide range of OOH types and sizes, as well as strategic combinations on the major roads of Greater Cairo.