Orange upgrades network to 4G+

Leading French telecom Orange has launched a new OOH campaign, reigniting the promotion of their 4G network that has recently been upgraded to 4G+.

 Over the operator’s regular branded black backgrounds, the artwork  features a big “4G+” with  ad copy that informs viewers that the telecom  offers “the fastest network” in Egyptian soil.

The campaign started  before the start of July and uses a wide range of OOH types and sizes,  as well as strategic combinations on the major roads of Greater Cairo.