Hardee’s Serves Up Its Crispy Twist “Chick N’ Slaw” on The UAE’s OOH Scene
Following the fast-food restaurant chain’s last appearance in August 2025, Hardee’s UAE has returned to introduce its latest flavor-packed creation on the UAE’s outdoor scene throughout Dubai and Sharjah, the Chick N’ Slaw. The sandwich combines the crunch of fried golden chicken topped with the freshness of creamy coleslaw, creating a flavorful and satisfying bite.
The billboard features a black background with two large mouth-watering sandwiches, regular and spicy, emphasizing their appetizing look, crispy texture, and rich creamy coleslaw filling. The sandwich name is displayed on the hoarding, using both English and Arabic, Chick N' Slaw , The Chick word is colored in Yellow, representing the fried chicken s color, and the Slaw one is colored in Purple, hinting at the coleslaw. In addition to the tagline "Catch it Quick," excitedly urges all the fried chicken enthusiasts to order the limited-availability sandwich right away, and the price for each sandwich, 19 AED, is clearly shown in large and bold white and red text, making it easy for drivers or passersby to spot.
The campaign appeared across Dubai and Sharjah s streets in the first week of November, targeting fried chicken lovers, as they could be young adults, work professionals, or drive-by customers who are looking for quick, tasty, and satisfying meals.
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