Egyptian developers Next Homeand Point are keeping up their OOH schedule during the summer and continue the campaign for their latest project Next Point.

Following the launch of the campaign last May,  the ads keep displaying images of the project and the stars from DMC’s  sitcom Abu El 3rosa, and inform viewers of payment terms.

Since the  beginning of May, the campaign uses a wide variety of OOH types and  sizes without relevant changes to the locations across the Greater  Cairo.

The Art & Science of OOH

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