Dubai Calendar Returns with 'The Pearl Of Padel' on Dubai's DOOH
Dubai Calendar revives the Premier Padel Dubai P1, the major international padel championship held in Dubai after its last prime tournament in August 2024, bringing world-class sports and entertainment together. Featuring top padel players for a week of elite competition and excitement at Hamdan Sports Complex, from November 9 to 16, 2025.
The campaign is announcing the return of the Premier Padel Dubai P1 to Dubai, showcasing that the event will once again host elite global padel players, like Juan Lebron, Ale Galán, Arturo Coello, Ari Sánchez, and Agustin Tapia. The billboard presents the professional padel players in a dynamic, confident stance with a dark blue background behind them, aligning with the high-status nature of the event. Along with the bilingual tagline in the billboard, “THE PEARL OF PADEL IS BACK,” “عودة نُخبة لاعبي البادل في العالم,” it emphasizes excitement and continuity, as it's a highly anticipated comeback, and the multiple logos underline credibility, official support, and brand partnership.
This sporting event ensures both international and local audiences' connectivity. Also, placing the event in a major Dubai arena builds awareness and hype by guaranteeing high visibility to commuters and tourists, and positioning Dubai as a global destination for sports and lifestyle events. The campaign appeared in the first week of November across Dubai’s streets.
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