Egyptian ceramics brand Mahgoub has launched a new OOH campaign with a brand-new slogan that caters to all their customer segments. The ads feature models from different walks of life, in a variety of room settings that display the many styles the ceramics brand can provide. The brand’s new slogan “The House of Taste” is supplemented by “satisfying all tastes”. Launched towards the end of June, the campaign uses uni-poles, double-decker poles, lightboxes, T-poles, and mega signs across the Greater Cairo.
