Egyptian developer Remco Group has reignited the OOH campaign for Stella Park, their latest residential project in the New Administrative Capital of Egypt.

Using the same artwork as the previous campaign from last February,  the ads feature the original slogan “Redefining luxury” and emphasize the “fully finished” characteristic of the home units as the main selling point.

The campaign was spotted during the last week of June using uni-poles, billboards, double-decker poles, lightboxes, and T-Poles on the main roads of Greater Cairo.

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