Novex Heats Up the OOH Scene with Warmth You Can Count On
You don't need theatrics when your product solves one basic human need: warmth. Novex, the water heater brand, keeps it sleek and functional in its latest rooftop billboard campaign spanning across Sharjah and Ajman. On a background of icy visuals and frosted textures, the home appliances ad reads, "Warmth You Can Count On” (promise and product after their last campaign).
The visual direction follows industrial minimalism, placing product functionality at the forefront. A drastic contrast between icy, mountain-like imagery and a clean, cylindrical boiler; there's quiet confidence in this layout-one that tells you: this water heater will do its job, and it'll do it well for five full years.
The British flag seal and bold yellow "5 Years Warranty" further reinforce product quality and international manufacturing credibility, tapping into regional trust in UK-engineered appliances. The consistent assurance of customer support with a vivid-yellow toll-free number, 800-66839, provides a local, practical touch to invite action by the regular UAE consumer.
It does what so many over-styled technology ads can't: make a water heater look dependable and desirable without trying too hard. And on elevated rooftop billboards lining high-traffic routes between Sharjah and Ajman, that's exactly the kind of clear messaging that cuts through.
On uni-poles and rooftop billboards in Sharjah and Ajman, Novex’s campaign landed in the third week of October.
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