Following their recent campaign upgrade for new residential project Badya, real estate developer Palm Hills has launched a parallel campaign to present their latest beach project on the North Coast. Under the name of Hacienda West – after Hacienda Bay and Hacienda White–, the ads feature images of an empty beach under sunny skies. The slogan introduces the project as “A boutique development”, with supplementary ad copy to provide the developer’s name and hotline. The campaign hit the roads towards the end of June and uses limited locations on the main axis and roads of 6th of October City.
