International furniture brand IKEA is willing to grow its customer base in Egypt and has launched a new OOH campaign to announce convenient payment conditions. With ads that offer up to 24 installments at 0% interest rate, the campaign invites Egyptian viewers to “Buy now and pay later”. The artwork is composed by the iconic IKEA pencils with which customers process its orders at every store worldwide. The campaign started to spread just before mid-June on limited locations with uni-poles and mega signs.
