Just in time for the summer holidays, NEWGIZA has brought back their flagship beach project Seashell to the billboards of Greater Cairo. With the conceptual artwork that has become the trademark of the Qatari-Egyptian developer, the ads feature a mix of summer elements and motifs in a colorful block display. The only ad copy is restricted to the message “Now launching PLAYA”. The campaign started to spread towards the end of June, and can be seen on large OOH types, such as uni-poles, billboards, double-decker poles, and gates on strategic locations of Greater Cairo.
