Mall of Egypt came back to the billboards of Egypt with a new outdoor campaign that celebrates the World Cup at its leading shopping facilities in 6th of October City. The ads started during the last week of June and invited viewers to “Watch the World Cup at Mall of Egypt”, under the slogan “Cheer them on” – which appears over conceptual artwork that represents the colors of the Egyptian flag. Despite the recent falling-out of Egypt’s National Team from the World Cup, the football competition continues and there are quite a few exciting games ahead. Limited in size, the campaign uses uni-poles, lightboxes and mega signs on selected locations of Greater Cairo.
