After two consecutive teaser campaigns, new developer Rhodes has finally unveiled their upcoming project in the New Administrative Capital of Egypt.

With football star Ahmed Hassan  as brand ambassador, the new ads leave behind the dark backgrounds and  switch to full-color images of the project, with ad copy that promises  residential apartments and villas “in the heart of the New Capital”.

  The reveal campaign was released for the second half of June, and can  be seen on double-decker poles, billboards, uni-poles, and mega signs on  selected locations across the Greater Cairo.

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