Returning to the scene after a long break since May 2023, Royal Developments, the real estate developer founded in 2007, has returned with a striking and ongoing OOH branding campaign across Cairo. The campaign’s objective is to highlight its dedication to innovation and sustainability, and to establish a strong presence in the Egyptian market. The campaign’s visuals are brilliantly designed to communicate a profound sense of mystery, grandeur, and purpose, which the artwork utilizes the attributed Northern Lights real image by NASA as the central visual element for the billboard. The image also suggests that Royal Developments is creating a project, which is truly spectacular and awe-inspiring, a natural wonder in the form of a building or development. The aurora photo draws inspiration from the tagline “LET THERE BE LIGHT,” displayed in a clear, modern font alongside the hotline number and the company’s name in a bold, stylized typeface, which signifies the start of a new project or a new era for the company, and is considered to be a metaphor for a bright, innovative idea that will illuminate the future of the Egyptian real estate landscape by introducing a new way of living and setting a higher standard of development. With the growing popularity of OOH advertising in Egypt, campaigns like Royal Developments' will be important for developers who want to stand out and attract attention in a crowded and competitive market. Learn more about Royal Developments' OOH campaign, OOH kinds, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the Emirates.
