Crate & Barrel’s new Fall collection drop campaign blesses UAE's outdoor arena. The billboards seen on Dubai’s streets introduce the brand's time-honored mix of style and comfort and reinforce its position as the ultimate destination for chic home furnishings. Following their prior appearance, the new campaign photographs are compelling in their starkness, showcasing a cozy living room setup before a rugged stone wall, adorned with warm earthy tones redolent of the essence of autumn. Emphasizing a single, exquisitely posed interior shot, the billboards are able to swiftly capture attention without overpowering. It addresses lifestyle instead of product, encouraging passersby to imagine this cozy elegance in their own homes. To the right, the ad copy remains plain and unscattered, with the brand name in bold, followed by a simple invitation Discover the New Fall Collection. At the bottom, flagship store locations are mentioned, Mall of the Emirates, City Centre Mirdif, and Dubai Mall, anchoring the campaign in accessibility, reminding consumers these concepts are just a trip away. The campaign took off on UAE’s uni-pole billboards in the third week of September.
