Maxim Automotive, the car distribution arm of Maxim Group, has launched a teaser outdoor campaign in preparation for a new vehicle launch. With ads that feature images of elegant and fully-equipped car interiors, the slogan communicates to viewers that “It’s all about quality”. Supplementary ad copy teases the audience with “Coming soon from Maxim Automotive”. The campaign started during Eid al-Fitr and uses double-decker poles, billboards and uni-poles in selected locations across the Greater Cairo.
