Following their recent outdoor branding campaign, Egyptian developer City Edge has launched a new OOH campaign to present their latest project in New Alamein City – the extension of El Alamein that President el-Sisi inaugurated last March in Marsa Matrouh governorate.
With images of high-rise towers, the ads present “The first and only towers in New Alamein”, with supplementary artwork and copy that describes the upcoming project as “sky-high seaside living”.
The campaign started around mid-June and uses uni-poles, billboards, mega signs, double-decker poles, and gate combinations in various locations across the Greater Cairo.
Industry: Real Estate
Brand: North Edge Towers
Advertiser: City Edge Developments
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Al Sahel | Product Launch
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