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Following their recent outdoor branding campaign, Egyptian developer City Edge  has launched a new OOH campaign to present their latest project in New  Alamein City – the extension of El Alamein that President el-Sisi  inaugurated last March in Marsa Matrouh governorate.

With images of  high-rise towers, the ads present “The first and only towers in New  Alamein”, with supplementary artwork and copy that describes the  upcoming project as “sky-high seaside living”.

The campaign started  around mid-June and uses uni-poles, billboards, mega signs,  double-decker poles, and gate combinations in various locations across  the Greater Cairo.

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